The True Story · 1998
The charioteer on the label is real
Between roughly 800 BC and 500 AD, chariot racing was the most spectacular sport of the ancient world, history and time were written around it, and it lives on in the legend of Ben Hur.
This photo was taken in 1998, the year Benedikt was born: FJ Blomendahl at full gallop behind four horses. Around his passion for chariot racing he built the Ben Hur Club, reviving the ancient sport. The charioteer on the label is FJ himself.
That energy is the brand: Fiery. Free. Fierce. Resilient. The slogans on the side of the bottle, Be Heroic, For Heroes, are a family motto disguised as marketing.
